Some of the most important things that a startup can do to make their equity crowdfunding campaign successful happen before the campaign is even created. Equity crowdfunding is a great way to raise capital for an early stage business but it needs to be done properly. I’ve seen startups make all sorts of mistakes, so I wanted to share some of the most important lessons that we’ve learned.
The most important work for a crowdfunding round happens before the campaign goes live.
As the Chief Marketing Officer of Seedrs, I spend a lot of time speaking with entrepreneurs who are trying to raise funding. One of the most misunderstood, but important parts of our business is the nominee structure. The nominee structure is designed to take care of the back-office investment details so that the entrepreneur can focus on getting out there to connect with their investors.
We set out to Latvia to connect with the local ecosystem as a part of our new European outreach and community building efforts. In this series, we’ll be sharing our travels to the diverse local startup eco-systems around Europe.
We decided to pay a visit to the Latvian capital after a couple of great tips from our friends at TechHub about how the local ecosystem has been developing in the past couple of years. The timing couldn’t have been better as TechChill Baltics – an event covering the Nordic and CEE startup scene was happening then as well. Also, Seedcamp was organising one of their Mini Seedcamp events the day before TechChill.
Luke Johnson, chairman of the Centre for Entrepreneurs is an investor in Seedrs through one of his funds. He gave a wonderful speech at the UK Business Angels Association networking dinner on 28th January 2014.
Luke Johnson speaking at the UK Business Angel Association.
The original transcript is available on the blog of the Centre For Entrepreneurs. Luke has kindly given us permission to share the speech with you because it sets out the importance of angel investment to the British economy…
I’m Peter Thomson the new Chief Marketing Officer for Seedrs. I’ve worked with Seedrs as an advisor for some time now and I’m excited to be joining the team full-time.
Peter Thomson Seedrs Chief Marketing Officer
I have known Jeff, Carlos and the Seedrs team since last year when we worked together on a user interface design project. I fell in love with the straightforward and transparent way that Seedrs brings entrepreneurs and investors together.
Having to set up a bank transfer after you’ve made an investment into one of your favourite startups can be a pain. That’s why we’ve spent the last few months looking for alternatives.
Stripe payments processing on Seedrs
When it comes to our investors’ money and user experience with the site we couldn’t be more demanding. We wanted a provider that not only complied with but surpassed the most demanding of security standards, was fanatical about simplicity and user experience, and that had a fair pricing scheme. And we were not ready to compromise with any of those three.
Drummond Gilbert recently raised £50,000 investment for his collaborative consumption car share startup, goCarShare, from 145 backers through Seedrs.
Drummond Gilbert in Tech City News
Drummond did a lot of research before setting up his investment campaign and learned a lot first-hand, which he recently shared with Tech City News readers interested in what it takes to create their own successful pitch.
With more and more entrepreneurs turning to crowdfunding to access key capital for their early growth, Marca Me got in touch with funded Seedrs startups to find out the secret behind a successful crowdfunding campaign. Some of their findings were too good not to share, so we’ve copied their blog article, below.
We have just updated the Seedrs platform with a few new features that we couldn’t wait to share with you. Our focus recently has been on speed and simplicity to make everything we do easier and faster for you.
This post was written by Joni Farthing, founder of Women Outside the Box, which is currently seeking capital through Seedrs.
You know when a person comes into a room and you instantly know you are right for each other? That wonderful feeling when the whole world looks fabulous! Something deeply instinctive just clicks and you know you are in the zone, the flow, the – well, one of those good places anyway.
In the year since Seedrs launched, we have been learning constantly what differentiates successful from unsuccessful campaigns. The more we learn, the more we try to communicate to the entrepreneur what does and doesn’t work so that they stand the best chance of raising the funding they are seeking.
Earlier this month, we published a blog post about the importance of momentum. TechCrunch also ran a piece based on the data we had gathered.
Startup accelerators like Y Combinator (YC), TechStars and Wayra are increasingly releasing young, vibrant companies into the mainstream. Some say there are too many startups and not enough investors to support them.
But, in a recent essay aimed at startup investors, Y Combinator founder and successful startup investor, Paul Graham says there are plenty of reasons to be more optimistic about investing in startups.
The investors who have joined Seedrs since our launch break down into two broad categories of investor.
The vast majority are “independent” investors, people who have come to Seedrs to discover and invest in great startups. The smaller group by number—but not, as this post will explain, by importance—are “network” investors who joined Seedrs in order to invest in a specific startup that they had learned about from a friend, family member or someone in their external network.
PixelPin co-founder Geoff Anderson revealed to Startups.co.uk how they closed their pitch in record time and shared tips for how other entrepreneurs can do the same.
He also highlighted why PixelPin chose Seedrs to raise crowdfunding and weren’t afraid of having 193 investors invest in their growth.
Read the artcicle over on Startups.co.uk.